Kwantlen students jingle all the way

Two Kwantlen students hoping to break into the jingle-making business have come up with a hockey-inspired tune for a local contest. Check it out.

By Christopher Poon [Media Editor]

For some, writing jingles may not be the first thing that comes to mind when it comes to music composition, but for two first-year music students at Kwantlen’s Langley campus, that’s exactly what music writing is about.

Adrian Talens and Mark Armstrong from Kwantlen’s own music program have even gone as far as approaching businesses around Langley in regards to writing jingles for them, but have yet to find a customer.

However, things may change soon enough, as Talens and Armstrong have composed a 30-second jingle as their entry for a contest put on by Langley flooring company, the King of Floors.

Dubbed the King of Floors’ Hockey Anthem Challenge, the contest is aimed at finding a suitable jingle to play on TEAM 1040 Radio, a station dedicated to hockey coverage.
“One day my dad told me that there was this contest, a hockey anthem songwriting contest,” said Talens who saw this as their opportunity to break into the jingle-writing scene.

“We got some of our friends together and made a short music video in the Kwantlen hallways.” explained Talens. “It’s become kind of a big hit, at least around the music department, so I’m hoping that the buzz spreads and we win the contest.”

If Talens and Armstrong take the top spot in the contest, the two will walk away with a gift certificate for $5000 worth of laminate flooring, and their song will be played on TEAM 1040 Radio.

“We really don’t know what we’re going to do with [the laminate flooring] if we win, but it’s pretty cool,” said Talens, who is more excited about getting their song played on Team Radio, “We want to get our names out there and if we win it would give us credibility as artists.”

Talens hopes that by winning the contest, businesses will take them more seriously regarding their jingle-writing proposals, and that the two will be able to make a business for themselves out of jingle writing.

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