The true meaning behind dudh soda, the real “pilk”
Pepsi’s “pilk” advertisement starring Lindsay Lohan received mixed reactions online, but it’s actually a classic drink
Milk and Pepsi or another soda is a popular drink throughout India and Pakistan, commonly referred to as dudh or doodh (milk) soda. (Keet Kailey)
Dec. 1, what I thought to be another dreary December day, ended up being the day the world became disgusted with a childhood delicacy of mine. The #PilkandCookies ad by Pepsi, starring Lindsay Lohan drinking milk with Pepsi made the world stop and stare — and not in a good way.
I saw the ad as funny and relatable, but it received a different response from other viewers. Everyone had something to say about this abnormal drink from social media users to Buzzfeed News.
The most negative reactions involved some degree of disgust, horror, and the typical lack of proof. A Buzzfeed writer tried the drink and said it “smelled really bad, like the sole of a rubber shoe that’s been sweat in a little.”
While there were many negative reactions, South Asians rallied around the ad. Milk combined with Pepsi, or any carbonated drink, are popular throughout India and Pakistan, commonly referred to as dudh or doodh (milk) soda.
South Asians also joked that Pepsi was appropriating South Asian culture, and others revolted at the name “pilk.” Personally, this ad feels the same as Starbucks’ “Chai Tea lattes.” Yet another example of weird names for foods that already exist.
If you know a dudh soda drinker, the most important question you can ask them is whether they prefer a Pepsi or coke dudh soda. This argument has caused permanent, heartbreaking scars in many families — mine included. I prefer a Coca-Cola and milk dudh soda, but the last time I disapproved of my dad’s Pepsi and milk concoction I was almost written out of his will.
Preparing dudh soda is a science perfected through years of practice. While I might have my Punjabi card revoked for sharing the recipe, I must do so if it means more people will be able to join in the ethereal experience that is drinking dudh soda.
The secret is Pepsi first, milk second. Releasing some carbonation by stirring the Pepsi before adding the milk is also important to prevent foam. I prefer a 59:41 Pepsi to milk ratio. If you plan on making more dudh soda, absolutely never add Pepsi to already made dudh soda. It results in a drink too disastrous for a mere mortal’s taste buds.
While dudh soda is perfect at any time, it pairs perfectly with pizza. So, the next time you’re at Pizza Hut, remember to ask for milk with your Pepsi.
