Meet the person behind KPU’s Snapchat account
New profile features student perspective on campus
Since its launch in 2011, Snapchat has grown to be one of the most popular smartphone and social media applications in the world. Now, five years later, Kwantlen Polytechnic University has finally created a Snapchat profile of its own.
Followers of KPU’s Snapchat will already know that many of the snaps feature one individual—business student and KPU student ambassador Argel Monte De Ramos.
“They wanted me to show the life here on campus because that’s the thing we cannot share on other social media platforms,” he says. “They chose a student to handle it because Snapchat is personal, and as a student I know how to live here.”
According to Monte De Ramos, he is expected to post on Snapchat as often as possible. This task, he says, isn’t as daunting as it sounds.
“When I got the job it was not really hard for me to do it because I’ve been snapping on my personal account too,” Ramos explains. “I actually try my best to snap every day.”
Monte De Ramos explains that because some campus events are just for students, he’s able to show off KPU in a way staff members wouldn’t be able to. Therefore Snapchat, he argues, serves as a valuable platform to advertise KPU to both current and future students.
One way he’s been able to advertise KPU was by creating a segment on Snapchat called Discover KPU, where he features aspects of Kwantlen that he finds “really interesting.” The first snap showed the Aboriginal Gathering Place on the Surrey campus.
Beyond advertising, Snapchat has also proven to be a popular platform for students to ask KPU-related questions.
“I get about six questions minimum per day from students, which is a great digit to share,” says Monte De Ramos. “Young people are really into Snapchat, and asking questions on it is less intimidating than other platforms, due to its personal approach to showcasing events.”
Those who are interested in seeing KPU through Snapchat-filtered lens can find it by adding“KwantlenU” in Snapchat.
