The Kwantlen Polytechnic University Foundation, and the KPU Alumni Association have joined the GivingTuesday campaign, a global charity campaign that takes place after Black Friday and Cyber Monday. The funds raised by KPU and the KPUAA aim to support COVID-19 relief and emergency bursaries, along with KPU Alumni Association Endowed Bursaries and student awards.
The campaign aims to celebrate the work of charities all across the world by gathering multiple organizations and individuals to join and participate in the GivingTuesday campaign.
GivingTuesday, which takes place on Dec. 1, has been in Canada for eight years, and participants include charities, grassroots organizations, hospital foundations, and local businesses.
Over the past five weeks, the KPU Foundation has been showcasing students that have benefited from the support of those that have donated in the past.
“The philosophy behind GivingTuesday, is that once people have gone out and purchased items, they can think about giving back to others,” says Steve Lewarne, KPU Executive Director of Advancement. “And others bring people who would [benefit] from donations through charities.”
GivingTuesday aims to celebrate the hard work of charities and organizations by including businesses and universities in the spirit of giving back to the community and supporting the work that charities do.
“All the proceeds from GivingTuesday will support students,” says Lewarne.
This is the first year that KPU has participated in GivingTuesday, and Lewarne says that investing in the technology and web platforms this year helped them to participate in GivingTuesday and build support online. Creating online momentum for the campaign and sustaining it over a period of five weeks was challenging, but what Lewarne hopes that it will “pay off in the end”.
“A gift of any amount makes a big impact,” says Lewarne.